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Contemporary Staged Sitting Room with Fireplace

Why Stage?

Benefits of Home Staging


The purpose of staging is to help buyers fall in love with your home, first, when they look at the gorgeous professional photos online, and when they visit your home in person. Staging helps to minimize any imperfections and maximizes the perceived value. Staging is not decorating, it is marketing. 

Eighty-two percent of buyers' agents said staging helped their clients visualize the property as their home, according to the National Association of REALTORS® 2021 Profile of Home Staging.

Mid-Century Modern Staged Kitchen in Kenmore, Washington


Statistics Prove That Money Spent on Staging Gives an Excellent Return on Investment


  • Homes staged before going on the market typically sell in 90% less time.

  • Studies show that staged homes typically sell for 20% more than an identical vacant home.

  • 81% of buyers find it easier to visualize a staged property as their future home.

  • Staging prompts 27% of buyers to overlook property faults.

  • Buyers linger in staged homes an average of 40 minutes—compared to just 6 minutes overall.

  • According to RESA, which is the Real Estate Staging Association, with an average investment in staging, sellers saw a return on investment of 15 - 30% over list price.

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